Publications 

Boegershausen, Johannes,  Yann Cornil, Shangwen Yi, and David J. Hardisty (2025), “On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies” International Journal of Research in Marketing, (in press)
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Sen, Sankar, CB Bhattacharya, Kristin Lindrud, Silvia Bellezza, Yann Cornil, Shuili Du, Shreyans Goenka, Katharina Husemann, Eric J Johnson, Cait Lamberton, Gergana Nenkov, Remi Trudel, Katherine White, Karen Page Winterich (2024), “Enhancing Consumer and Planetary Well-Being by Consuming Less, Consuming Better”, Journal of Sustainable Marketing, 5(1), 30-42
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Chandon, Pierre, and Yann Cornil (2022), “More Value From Less Food? Effects of Epicurean Labeling on Moderate Eating in the United States and in France”, Appetite, 106262
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Cornil, Yann, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernet, Karine Clément, Michèle Chabert, and Pierre Chandon (2021), “Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery”, Journal of Consumer Psychology, 32(1), 57-68
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Mookerjee, Sid, Yann Cornil, and Joey Hoegg (2021), “From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce”, Journal of Marketing, 85(33), 62-77.
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Cornil, Yann, Pierrick Gomez, and Dimitri Vasiljevic (2020), “Food as Fuel: Performance goals increase the consumption of high-calorie foods at the expense of good nutrition”, Journal of Consumer Research, 47(2), 147-166.
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Schwartz, Camille, Christine Lange, Célia Hachefa, Yann Cornil, Sophie Nicklaus, and Pierre Chandon (2020), “Effects of snack portion size on anticipated and experienced hunger, eating enjoyment, and perceived healthiness among children”, International Journal of Behavioral Nutrition and Physical Activity, 17(1), 1-14
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Lange, Christine, Camille Schwartz, Célia Hachefa, Yann Cornil, Sophie Nicklaus, and Pierre Chandon (2020), “Portion size selection in children: effect of sensory imagery for snacks varying in energy density”, Appetite, 150
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Cornil, Yann, David Hardisty, and Yakov Bart (2019), “Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky”, Organizational Behavior and Human Decision Processes, 153
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​Klesse, Anne-Kathrin, Yann Cornil, Darren Dahl, and Nina Gros (2019)."The Secret Ingredient is Me. Customization Prompts Self-Image Consistent Product Perceptions". Journal of Marketing Research. 56 (5), 879-893.
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​Cornil, Yann (2017)."Mind over Stomach: a Review of the Cognitive Drivers of Food Satiation". Journal of the Association for Consumer Research. 2(4) 
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Cornil, Yann, Pierre Chandon and Aradhna Krishna (2017). "Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors". Journal of Consumer Psychology. 27(4), 456-465
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Cornil, Yann & Pierre Chandon (2016). "Pleasure as a Substitute for Size: How Multisensory Imagery can make People Happier with Smaller Food Portions". Journal of Marketing Research. 53 (5), 847-864
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​Cornil, Yann & Pierre Chandon (2016). "Pleasure as an Ally of Healthy Eating? Contrasting Visceral and Epicurean Eating Pleasure and their Association with Portion Size Preferences and Wellbeing". Appetite. 104, 52-59
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Cornil, Yann, Nailya Ordabayeva, Ulrike Kaiser, Bernd Weber & Pierre Chandon (2014). "The acuity of vice: Attitude ambivalence improves visual sensitivity to increasing portion sizes". Journal of Consumer Psychology. 24 (2), 177-187
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Askegaard, Soren, Nailya Ordabayeva, ​Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Canan Corus, Yann Cornil, Julie A. Edell Britton, Daniele Mathras Fay, Astrid Junghans, Dorthe Brogaard Kristensen, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, Carolina Werle (2014). "Moralities of Food and Health Research". Journal of Marketing Management. 30 (17-18), 1800-1832
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Cornil, Yann & Pierre Chandon (2013) "From Fan to Fat: Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy". Psychological Science. 24 (10), 1936-1946
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Case Studies, Managerial Publications, and Opinions


​Cornil, Yann (2018). "Plaisir sensoriel et marketing des portions alimentaires : quelles stratégies gagnant-gagnant pour le plaisir et la santé ?". Centre d'Etudes et de Prospective - Ministère de l'Agriculture et de l'Alimentation (France)
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Chandon, Pierre and Yann Cornil (2016). "When your football team wins, you eat healthier food". The Washington Post
Read the article (washingtonpost.com)
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Chandon, Pierre, Aradhna Krishna, and Yann Cornil (2017). "Energy drinks and alcohol, a risky mix...psychologically". The Conversation
Read the article (theconversation.com)  - Read the French Version
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Bennedsen, Morten, Yann Cornil & Robert J. Crawford (2015). "The Mulliez Family Venture" INSEAD Case Study 
Visit the HBR page of the case
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Cornil, Yann (2014). "Extending the Life of Coca-Cola". INSEAD Knowledge
Read the article (knowledge.insead.edu)
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