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Our study replicated by British TV Show "Secret Eaters" (on Channel 4)

1/15/2015

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British reality TV show "Secret Eaters" showed that fans of a losing rugby team eat more than fans of the winning team, and don't realize it. The topic was suggested by our study with Pierre Chandon, published in Psychological Science.
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    Yann Cornil, Assistant Professor of Marketing at UBC.

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